Techno Marketing Blog

A blog on marketing, innovation and entrepreneurship

Un blogue de marketing, d’innovation et d’entrepreneuriat

Open Innovation: The Cooperathon Approach

Companies and organisations that do not practice some form of open innovation will most likely not prosper or even survive the next decade.
The Cooperathon, and other such open innovation initiatives, serve not only to accelerate innovation in a given society, they also help educate and empower entrepreneurs and intrapreneurs alike who want to make this world a better place.

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Business Experiments: A better way to manage your business?

In our last post we looked at various management approaches to reduce risks. One of them pertained to business experiments. In this post, we’ll dig a bit deeper to better understand this approach. You have most likely heard of business experiments. The Harvard...

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Market Intelligence in Competitve Fast-Paced Markets

If you are starting a company in global fast-paced markets where the competition will be coming from everywhere, or even harder, transforming a long-existing company that is now facing global competition, you need to read this. In the last few years globalisation...

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