Techno Marketing Blog

A blog on marketing, innovation and entrepreneurship

Un blogue de marketing, d’innovation et d’entrepreneuriat

How to rekindle your innovation culture

How to rekindle your innovation culture

How does an established company, that lost its innovation culture along the way, go about finding it again? This post explores different ways that come from both inside and outside your company without breaking the bank.

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Open Innovation: The Cooperathon Approach

Open Innovation: The Cooperathon Approach

Companies and organisations that do not practice some form of open innovation will most likely not prosper or even survive the next decade.
The Cooperathon, and other such open innovation initiatives, serve not only to accelerate innovation in a given society, they also help educate and empower entrepreneurs and intrapreneurs alike who want to make this world a better place.

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La motivation entrepreneuriale

La motivation entrepreneuriale

..les sources intrinsèques de motivation… assurent une motivation entrepreneuriale plus forte et plus pérenne que les sources extrinsèques

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Business Experiments: A better way to manage your business?

Business Experiments: A better way to manage your business?

In our last post we looked at various management approaches to reduce risks. One of them pertained to business experiments. In this post, we’ll dig a bit deeper to better understand this approach. You have most likely heard of business experiments. The Harvard...

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