Techno Marketing Blog

A blog on marketing, innovation and entrepreneurship

Un blogue de marketing, d’innovation et d’entrepreneuriat

Business Experiments: A better way to manage your business?

In our last post we looked at various management approaches to reduce risks. One of them pertained to business experiments. In this post, we’ll dig a bit deeper to better understand this approach. You have most likely heard of business experiments. The Harvard...

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Market Intelligence in Competitve Fast-Paced Markets

If you are starting a company in global fast-paced markets where the competition will be coming from everywhere, or even harder, transforming a long-existing company that is now facing global competition, you need to read this. In the last few years globalisation...

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3 Steps to Understanding Customer Needs

The core of every business organisation’s mission is to answer customer needs.  In order to do so you must first identify and understand them. Understanding your customers' needs is essential but superficial knowledge is not enough to ensure your organisation's...

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