Baker Marketing

Efficient Marketing and Innovation



Because you don’t have any resources to waste

Rita Baker


  • Helps organisations create and launch profitable and award winning products and services
  • Experienced marketer and Lean Startup coach
  • Analytics and data based marketing expert

”Marketing is a science, not an art. Its results can and should be measured.”

Make sure every dollar you spend on marketing or innovation has a positive return


  • Start-up marketing strategies
  • Setting up your analytics
  • Setting up constant market information flow
  • Customer segmentation

Lean Enterprise Innovation

  • Lean Startup training program
  • Workshops
  • Lean Startup project management
  • Lean Startup coaching


  • Train the trainer programs
  • Workshops
  • Lean Startup coaching
  • Understand your market

Techno Marketing Blog

A blog on marketing, innovation and entrepreneurship

How to rekindle your innovation culture

How does an established company, that lost its innovation culture along the way, go about finding it again? This post explores different ways that come from both inside and outside your company without breaking the bank.

read more

Open Innovation: The Cooperathon Approach

Companies and organisations that do not practice some form of open innovation will most likely not prosper or even survive the next decade.
The Cooperathon, and other such open innovation initiatives, serve not only to accelerate innovation in a given society, they also help educate and empower entrepreneurs and intrapreneurs alike who want to make this world a better place.

read more